Paolo Zanzottera – Board Member ShinyStat, CEO Bizonweb
He started to work as a SEO in the 1998 during his studies at university and he began to consume log data to create web analytics reports. In 2000 he got his degree at Bocconi University in economics with the thesis Consumer protection in ecommerce, working on that topic with an internship in the European Commission in Brussels. He came back to Italy at the end of the 2001 and he founded a web agency: Bizonweb. Since 2007 Paolo is the CEO of ShinyStat: a digital analytics platform, certified provider for Audiweb.
Jim Sterne – Founder – eMetrics Summit
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org
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