Consulente SEO (Head of Seo in Bootique del gruppo Triboo) e formatore Web Marketing con esperienza decennale su progetti nazionali e internazionali ha negli ultimi 2 anni specializzato la sua consulenza sul mondo e-commerce. Presente ai maggior summit del settore ha collaborazioni con clienti del mondo fashion e design tra i quali Ferrari, Altromercato, Fiat, Pinko, Colmar, Alessi, Thun, Menarini (solo per citarne alcuni)

Specialising in Digital Marketing, Megane, Associate CRO Lead at Merkle|Periscopix, has played a vital role in providing a strategic steer on clients' optimisation programs. Working with clients across all industries, she has the know-how to take the insights that matter, activate the data and drive successful optimisation strategies.

Top Contributor della Community AdWords ufficiale italiana, è amministratore delegato di Telemaco, agenzia di consulenza di marketing digitale di Firenze con ramificazioni anche in Marocco. Nel 2007 ha ideato Automoticon, piattaforma di direct marketing per il settore automotive. Ha scritto anche un manuale sull’uso avanzato e integrato delle Google Apps.

After three years of experience in public relations at Microsoft, Vincenzo moved to the new communication media and to monitoring blog conversations for Digital Pr and now for Blogmeter. Vincenzo authors the blog vincos.it which hosts his analysis of social media and a map of social media networks in the world. In 2012 for Apogeo published Social media ROI and the ebook La società dei dati (40k, 2012)

Paolo Dello Vicario è COO di ByTek Marketing, azienda attiva nell’Inbound Marketing, con approccio data driven. Relatore nei principali eventi di digital marketing in Italia, è coordinatore scientifico del Master in Growth Hacking di TAG Innovation School. Ingegnere Meccanico, cerca di trovare un nesso fra il suo percorso di studi e la sua attività lavorativa. Scout praticamente da quando ne ha memoria, cerca di portare questo approccio anche nel lavoro.

Head of Digital and Partner in Sensibus (specialty food ecommerce americano) è stato scelto da Google come regional trainer su AdWords e Analytics per l‘Italia. Per conto del motore di Mountain View ha già svolto nel nostro paese numerose sessioni di formazione sulle funzionalità avanzate di queste piattaforme. E’ anche project manager e trainer per Altura Labs, media company indipendente attiva sul mercato europeo con un network multilingua che conta oltre 1 milione di utenti mensili.

Can conversion optimisation work for small businesses? How do you move to a dynamic approach to design whilst juggling multiple other digital marketing workflows? How do you start and manage a CRO programme with little time and low resources? In this hands-on session Joe Doveton shows you the tools, technology and tricks to get a CRO programme flying with minimal resources but still get maximal results.

Bryan Eisenberg is the co-founder of the Digital Analytics Association and the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”.

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations (including General Electric, Google, Dell, HP, NBC, Universal, WebEx etc) improve their customer experiences and sales. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.

Digital Marketer di lunga data e fondatore di Secret Key Web Agency. Con il suo team aiuta a far crescere il business di grandi aziende, multinazionali e start up, partendo dalla pianificazione di una corretta strategia digitale, costruendo un brand forte e sviluppando un solido canale di acquisizione clienti. Insegna presso vari corsi e master ed è relatore durante i principali eventi e corsi nazionali dedicati al Web Marketing.

Francesco Gallucci è uno dei maggiori esperti italiani di Neuromarketing. Da anni sta studiando il comportamento dei consumatori per aiutare le aziende a migliorare la loro performance di marketing e comunicazione utilizzando la neuroscienza.

È Vice Presidente e Direttore Scientifico dell'AINEM (Associazione Italiana Neuromarketing)

Direttore Scientifico del Laboratorio Neuroscienze Applicato della Fondazione GTechnology Research Foundation.

Professore di Marketing delle Emozioni presso il Politecnico di Milano. Autore del Neuromarketing (Egea, 2016), Marketing Emozionale e Neuroscienze, Strategia della semplicità (Egea), Marketing dei luoghi e delle emozioni (Egea) e Marketing Emozionale (Egea).

According to PPC Hero, Karl is the number 3 most influential conversion expert in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been making websites more successful since 2001. Always based on user research & facts.

Karl’s mission in life is to cure people that do online marketing based on gut feeling and opinions.

Karl teaches at several universities in Belgium, speaks at conferences all over the world and is a top rated trainer at CXL Institute. He’s also known as the ‘UX comedian’. He works for companies such as Suzuki, TUI, Sony and Carglass.

European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly.

Kristján is the founder and the former Director of Search & Online Communications at the award winning internet marketing agency Nordic eMarketing. Nordic eMarketing has 10 years’ experience working in a multilingual environment, and has over the years worked for great clients in over 20 markets. These include Fujitsu, Hitachi, Vodafone, Lenovo, VMWare, Intel, Symantec, Hotels.com, Momondo, Expedia, Zalando, & more.

Besides being a published author on the topic of internet marketing, he is a frequent speaker and has been on the Search Engine Professional Organization Board of Directors for the past four years, as well as the International Advisory Board for Bing Advertising. When it comes to speaking, Kristján Már is as humble as his “World Domination or Death (with the aim of avoiding death)” motto says; he is known for his energetic and lively presence on stage.

Kristjan has over the past years worked for Italian brands such as Geox and Diadora on their global campaigns

Markéta fights tirelessly for more efficient PPC campaign in the Czech Republic. At Webnode she took care of campaigns in 25 languages, at Google she helped to grow export clients. And what’s she doing now? She founded uLab, an agency where they help companies not just with international PPC campaigns, but to develop their business. Besides she organizes one of the top PPC events in her country PPC camp.

Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. In August of 2008 he secured a $4M Series A investment from Sigma Partners and later in 2010, a $6M Series B investment led by Egan Managed Partners. Today WordStream is a multi-million-dollar company with over 2,000 customers across dozens of industries.

Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.

Larry still serves on WordStream's board of directors, but has moved on to other adventures, now serving as CEO at a new startup venture.

An artist and a technologist, all rolled into one, Michael King is the Founder and Managing Director of iPullRank, an agency specializing in performance marketing. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.

Srikant heads Product @ VWO, a leading A/B Testing & Conversion Optimization Platform provider. He has more than 9 years of experience in Consulting and Product development for clients primarily in Retail and e-commerce. He enjoys learning and sharing his knowledge about how experimentation can be the next big growth lever for online businesses.

Gianpaolo became interested in search engines in late nineties and since then has worked on web projects for several large Italian and international companies. He has been a Google Certified Partner since 2005 and in 2012 launched ADworld Experience, one of the most important European events dedicated to Search Engine Advertising. As a natural complement to his SEM skills in 2008 he became interested in User eXperience, and since then has been designing information architectures and performing usability tests on web interfaces. In his spare time he manages sito-Perfetto.it, the first Italian shared E-book about web marketing updated by many well-known Italian Internet professionals.

Shahina is an Associate Analytics Lead at Merkle|Periscopix. Working with a multitude of clients across all verticals, Shahina identifies and drives the implementation of testing strategies to power conversion rate optimisation, as well as personalisation, based on a data-driven model.

Luca Orlandini è un consulente di marketing specializzato nell’acquisizione di clienti via internet con oltre 10.200 ore di esperienza nello sviluppo di landing page e progetti di lead generation per PMI. Il suo lavoro consiste nell’intervenire sulle giuste “leve di comunicazione” che permettono ai messaggi di ottenere più successo, superando la competizione sul prezzo e creando solide barriere d’entrata per la concorrenza.

A differenza di altri marketer che riprendono e adattano strategie e tecniche sviluppate sul mercato anglosassone, Luca ha ridefinito lo standard di una “Landing Page Efficace” per il mercato italiano, sviluppando il modello strategico OggiVinciTu.

Oggi continua ad occuparsi di consulenza e per le piccole e medie imprese e aiuta gli imprenditori a comunicare meglio e sopratutto a comprendere quali attività sono prioritarie per il conseguimento dei loro obiettivi di marketing. Il suo libro “Landing Page Efficace”, a poco più di un anno dalla pubblicazione, risulta ad oggi il libro di web marketing meglio recensito in Italia.

Enrico Pavan è consulente e formatore, specializzato in Digital Analytics e Conversion Rate Optimization.

Ha lavorato per diversi big players italiani nei settori finance, retail, travel, gambling, ecommerce, fashion siaB2B sia B2C. Nel corso degli ultimi 12 anni si è concentrato sull’analisi dei dati, il direct mail marketing, la mobile analysis, l’usabilità e gli A/B e MVT testing (multivariata), con l’obiettivo di migliorare le performance ed incrementare le vendite.

Relatore presso importanti eventi legati alla digital analytics, big data & ecommerce sales strategies, nei primi mesi del 2014 ha ricevuto la nomination “Pratictioner of the Year” mentre nel 2015 e 2016 è stato nominato per “Digital Analytics Rising Star” e “Most Influential Industry Contributor” nell’annuale “Excellence Awards Competition” indetto dalla Digital Analytics Association. E’ tra gli autori di Applied Marketing Analytics, edito da Henrystewartpublications(feb. 2015).

Hazjier Pourkhalkhali is one of the leading global experts in the field of Experimentation and Personalization. Hazjier previously led Optimizely's Global Strategy Consulting teams, advising companies including Microsoft, IBM, the New York Times, CNN, eBay, and many others. Today Hazjier is Optimizely's Head of Strategy, where he leads Product Strategy, Pricing and Packaging, and Customer Experience.

In the professional life, I've always been a multi-tasker.

From insurance rep to data scientist, from radio entertainer to sales trainer, I've always been chasing new ideas, trying to set my enthusiasm on fire.

At this moment, I am growing Marketizator.com – a conversion rate optimization platform that aims to be world's easiest integrated solution to improve conversions.

Web marketing manager di Pronesis srl. Consulente e formatore di strategie digitali, neuromarketing e scienza della persuasione applicate al web. Autore del libro "Neuromarketing e scienza cognitive per vendere di più sul web", è da anni relatore ai più importanti eventi di web marketing nazionali sul tema della psicologia digitale.

Christina Sanders is an enterprise campaign manager at 97th Floor, a full-service digital marketing agency. She creates and oversees marketing campaigns for enterprise-level clients and manages an integrated team of marketers, copywriters, and designers. She has 6 years of experience in marketing and communications with expertise in SEO, content marketing, CRO, email marketing and social media marketing. Her experience includes a wide span of clients and industries from Fortune 500 companies to Silicon Valley startups.

William si occupa di web dal 2000: ha iniziato con progetti e-commerce finendo poi per appassionarsi al mondo della SEO.

Ha lavorato con realtà importanti come Lamborghini, Parlamento Europeo, Istat.

Il suo percorso professionale lo ha portato quasi naturalmente ad approfondire in dettaglio tematiche legate al web marketing e alle analytics, con un particolare interesse per il real time marketing e la marketing automation.

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is currently a Product Manager for Firebase Analytics. Previously, she was the Analytics Advocate for Google. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden.

Lead SEO and Strategist for several projects, both proprietary and client sites. I work with large brands and complex website properties to increase sustainable search engine visibility. I have broad experience increasing online market share for several reputable organizations across varied industries. I focus on creative best practices and long-term sustainable growth.

Ann Stanley is the founder and MD of Anicca Digital, with over 15 years’ experience of online marketing. She is Google AdWords Accredited and a chartered marketer.

Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce marketing, SEO, PPC, email marketing, affiliate marketing, and social media.

Ann speaks at local, national and international events on a range of digital marketing subjects but specialises in practical tips on using AdWords, Search, ecommerce and marketing automation.

Dopo una Laurea in Informatica con una tesi sui modelli di Business Process applicati al settore sanitario, e dopo diverse esperienze come programmatore e consulente informatico per piccole e medie aziende italiane, nel 2001 inizia la collaborazione con AP Consulting, una realtà consulenziale attiva nel settore informatico e gestionale con clienti in Italia e Albania. Nel 2006 ne diventa Socio e dal 2007, affascinato dal web marketing e dalle possibilità offerte dal digitale, crea una nuova area aziendale dedicata allo studio di strategie digitali per aziende. Oggi è un Consulente Strategico B2B, attivo da oltre 10 anni in forum e convegni nazionali dove è stato spesso anche moderatore.

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – <a href="www.emetrics.org">www.emetrics.org</a> and is co-founder and current Chairman of the Digital Analytics Association – <a href="www.DigitalAnalyticsAssociation.org">www.DigitalAnalyticsAssociation.org</a>

Co-fundador y CEO de Flat 101, empresa especializada en el diseño, desarrollo y optimización (CRO) de negocios digitales.

Especializado en las disciplinas digitales que intervienen en conversión en negocios digitales: transformación digital, analítica digital, UX, research, SEO y CRO.

Flat 101, con un equipo de 40 personas, está presente en Madrid, Barcelona, Zaragoza y Londres, habiendo desarrollado en los últimos años más de 100 proyectos digitales, enfocados a la mejora de conversión y a la explotación del negocio digital.

Autor del primer estudio sobre conversión en e-commerce y negocios digitales españoles, que fue publicado en 2016 y que puede descargarse gratuitamente aquí: https://www.flat101.es/estudio-conversion-e-commerce-espanoles-2016/

Certificado en UX y con especialización en UX Research por el prestigioso Nielsen / Norman Group.

Valentina Tortolini è Head of Data Analysis in ByTek Marketing e ricercatrice in statistica ed econometria presso l'IMT di Lucca nell’unità di ricerca AXES che si occupa dell’analisi di sistemi economici complessi.

I suoi interessi di ricerca sono legati principalmente ai temi dell’innovazione e delle dinamiche industriali con particolare attenzione al mercato farmaceutico. Dal 2014 collabora con il centro di ricerche indipendente CERM svolgendo attività di ricerca su dinamiche di mercato e regolazione nel settore farmaceutico italiano ed europeo.

In passato ha collaborato con CMC labs per la definizione di modelli predittivi per la divisione Corporate c/o Intesa San Paolo, Roche per l’analisi dei registri AIFA, Confservizi Toscana per lo sviluppo di modelli econometrici per l’analisi delle public utlities, con il Dipartimento di Statistica G.Parenti dell’Università di Firenze.

Amministratore di In Risalto e fondatore di <a href="http://www.tagmanageritalia.it">Tag Manager Italia</a> il primo progetto italiano di training su Google Tag Manager, Matteo Zambon ha oltre dieci anni di esperienza come web developer senior, ai quali affianca una forte specializzazione in ambito SEM e SEO, con certificazione Google Partners e Google Analytics.

Rising Star nella sezione Analytics della Community di Google Italia, ha ideato e sviluppato diversi progetti strutturati di system integration, tra cui “IRMA” – il primo servizio pubblico in Italia di prenotazione mezzi per il trasporto pubblico a chiamata via SMS. Grande appassionato di Google Tag Manager, si occupa dell’implementazione di strategie digitali strutturate, dove è necessaria l’unione di competenze SEO/SEM e di sviluppo “full-stack” di software web.

É autore del primo libro in italiano su GTM (&quot;Google Tag Manager per principianti&quot;), di cui è uscita recentemente anche l'edizione in lingua inglese. Partecipa come relatore ai principali eventi di web marketing italiani; il suo speech all'ADworld Experience 2016 è risultato il secondo classificato assoluto

per gradimento da parte dei partecipanti.