Milan | November 7th, 2016

Speakers


Ale Agostini

Ale Agostini

Managing Director

Bruce Clay Europe (Moderator of the Tracking Session)

Ale Agostini is managing director and partner of Bruce Clay Europe, marketing teacher at Il Sole 24 ore, Iulm. He is the author for Hoepli, the leading Italian publisher in online Marketing. Recently he wrote “Finding Customers with Google” and “Social Google Marketing”. He spoke several times at SMX, Emetrics and writes online for Semrush. Blog: www.AleAgostini.com.


Anna  Covone

Anna Covone

Consulente

TuttosuYouTube

Biography currently available just in Italian


David Darmanin

David Darmanin

CEO and founder

Hotjar

David is the CEO and founder of Hotjar. Over the 12 years before founding Hotjar he generated hundreds of millions of dollars in growth consulting small to large businesses. He has built multiple teams, developed brands and run hundreds of tests for his clients… spanning across 19 languages, 12 currencies and 13 industries. Hotjar is now used on over 100,000 sites around the world and the company has grown to €3 Million in ARR in just one year.


John Ekman

John Ekman

Founder

Conversionista!

John Ekman is the founder of Conversionista! – The nr 1 Conversion Optimization company in Scandinavia. According to John a Conversionista is someone deeply and crazily passionate about improving Conversion. When John doesn’t help Scandianvian companies boost their conversion rates he travels the world to speak and spread the Conversion Optimization word.


Gianpaolo Lorusso

Gianpaolo Lorusso

Founder

ADworld Experience (Chairman of the event & moderator of the Converting Session)

Gianpaolo became interested in search engines in late nineties and since then has worked on web projects for several large Italian and international companies. He has been a Google Certified Partner since 2005 and in 2012 launched ADworld Experience, one of the most important European events dedicated to Search Engine Advertising. As a natural complement to his SEM skills in 2008 he became interested in User eXperience, and since then has been designing information architectures and performing usability tests on web interfaces. In his spare time he manages sito-Perfetto.it, the first Italian shared E-book about web marketing updated by many well-known Italian Internet professionals.


Liraz Margalit

Liraz Margalit

PhD, is a Web psychologist and Director of Behavioral analytics

ClickTale

Liraz Margalit, PhD, is a Web psychologist and Director of Behavioral analytics at ClickTale, a company that provides website optimization platform and consulting. She analyzes online consumer behavior from a cognitive behavioral psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior. Liraz writes ongoing blog for Psychology Today named “behind Online Behavior”. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government – IDC (Herzlia), where she is a lecturer.


Alessandro Martin

Alessandro Martin

Head of SEO & Conversion Optimizer


Mogens Møller

Mogens Møller

CEO & Co-founder

Sleeknote

Mogens is CEO and Co-founder of Sleeknote, a tool that help e-commerce websites engage with their visitors and turn them into customers.
Mogens has seen more user-tests the last six months than most CRO heroes do in a lifetime!
Why?
Because he’s obsessed finding out the real reason why visitors turn into customers.


Enrico Pavan

Enrico Pavan

Consulente e formatore, specializzato in Digital Analytics e Conversion Rate Optimization

Enrico Pavan è consulente e formatore, specializzato in Digital Analytics e Conversion Rate Optimization.
Ha lavorato per diversi big players italiani nei settori finance, retail, travel, gambling, ecommerce, fashion siaB2B sia B2C. Nel corso degli ultimi 12 anni si è concentrato sull’analisi dei dati, il direct mail marketing, la mobile analysis, l’usabilità e gli A/B e MVT testing (multivariata), con l’obiettivo di migliorare le performance ed incrementare le vendite.
Relatore presso importanti eventi legati alla digital analytics, big data & ecommerce sales strategies, nei primi mesi del 2014 ha ricevuto la nomination “Pratictioner of the Year” mentre nel 2015 e 2016 è stato nominato per “Digital Analytics Rising Star” e “Most Influential Industry Contributor” nell’annuale “Excellence Awards Competition” indetto dalla Digital Analytics Association. E’ tra gli autori di Applied Marketing Analytics, edito da Henrystewartpublications(feb. 2015).


Luca Rabboni

Luca Rabboni

Digital Analytics Specialist

Optimize

After the studies in business communication and marketing I started my professional career at a media center of the WPP group where I learned in detail all the dynamics of on-line and off-line planning.
One year after I joined WPP I moved to another agency of the group where I started to play the role of Digital Analyst supporting transversally all the agency’s clients in a continuous process of optimizing online performance and planning.
In 2015 I decided to bring my skills into Optimize where at the moment I coordinate the Digital Analytics activities with particular focus on e-commerce sites. I support clients across different industries (fashion, banking, luxury, ensurace) by offering customized service to their needs including activities such as funnel optimization, conversion rate optimization implementation of tag management and A / B testing tools.
In the course of my work experience I have realized more and more that there are no standard solutions, but different needs that need ad hoc processes. My goal is not to provide my clients just a series of numbers, but to talk about these numbers and extrapolate the useful insight to grow a business.


Gabriele Rapino

Gabriele Rapino

Head of Digital Consulting

DataBeat


Khalid Saleh

Khalid Saleh

CEO

Invesp


Bart Schutz

Bart Schutz

Senior Online Strategist, Conversion Optimizer & Managing Partner

Online Dialogue

Bart Schutz
Senior Online Strategist, Conversion Optimizer & Managing Partner in Online Dialogue (che ha clienti del calibro di Booking.com o ABN AMRO e ha vinto più premi nella storia dei test A/B su WhichTestWon di chiunque altro). E’ un economista comportamentale specializzato in psicologia del consumatore e si definisce un professionista della persuasione (o anche neuro-fanatico). Scrive su vari blog (tra cui wheel-of-Persuasion.com) e parla regolarmente in numerosi eventi internazionali.


Alessio Semoli

Alessio Semoli

Co-founder e Presidente

Prana Ventures


Adam Singer

Adam Singer

Analytics Advocate

Google


Greg Sobiech

Greg Sobiech

Founder & Managing Partner

Delve


Aleyda Solis

Aleyda Solis

International SEO Consultant

Orainti


Mattia Soragni

Mattia Soragni

Founder

MagnetProfile

I’m the founder of MagnetProfile, and I have over 10 years of experience in digital marketing strategies.
I work as consultant for small and large companies and my goal is to find the best way to generate new opportunities for my customers.


Andraž Štalec

Andraž Štalec

CEO and Co-founder of

Red Orbit

Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular speaker at various domestic and foreign events.

At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo. They measure, analyze and optimize digital users’ behavior.

Andraž is adviser to numerous renowned Slovenian and foreign companies. He received the Best business idea of 2009 award for his company Red Orbit and the recognition of the Start-Up Slovenia 2010.


Jim Sterne

Jim Sterne

Chairman

Digital Analytics Association

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org


Rosario Toscano

Rosario Toscano

Head of CRO

Moca Interactive

CRO Strategist per MOCA Interactive, agenzia specializzata sul Digital Marketing. Da 8 anni si occupa di usabilità, user experience e web analytics. Per diversi anni ha ricoperto il ruolo di Project Manager per un’agenzia specializzata in redesign, occupandosi anche di Email Marketing. Dal 2015 è responsabile della unit CRO per Moca Interactive. Con una certificazione Google Analytics in tasca, una grande passione per i micro-sistemi, come le landing page, e i macro-sistemi come gli eCommerce, ogni mattina si sveglia e sa che dovrà imparare ancora qualcosa dal comportamento delle persone online.


Filippo Trocca

Filippo Trocca

Head of Digital Intelligence

3rdPLACE

Head of digital intelligence in 3rdplace, fondatore di Analytics Training, è stato Key Client Account Director di iProspect Italia (branch italiano di una tra le maggiori marketing agency europee) e Search Engine Marketing & Web Analysis Manager di Staples Europe (leader mondiale nella vendita di prodotti per ufficio, presente in Italia con il brand Mondoffice). E‘ anche Top Contributor della Community ufficiale italiana di Google AdWords, con l’alias “Fitro”.


Purna Virji

Purna Virji

Senior Bing Ads Client Dev. & Training Specialist

Microsoft Bing

Purna Virji is Senior Bing Ads Client Dev. & Training Specialist at Microsoft. For well over a decade Purna has been living, breathing and dreaming PPC, SEO, analytics and content strategy. Her devotion to all things digital marketing has seen her regularly write for Search Engine Land and Search Engine Watch and speak at conferences across the globe such as SMX Advanced and MozCon. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. Say hello @purnavirji.


Marco Volpe

Marco Volpe

Owner

Volpe Marco

Marco Volpe works in digital communications since 1995 first as a teacher and then as a consultant . Since 2005 he heads a team of 15 professionals managing online communications of over 100 Italian travel companies. His passion for education led him to get certified as a Master Practitioner in NLP and Business Coach and from 2015 is member of the Italian Register of Trainers. He speaks at major industry events in Italy where he shows digital technologies and strategies not yet widespread in Italy.


Ton Wesseling

Ton Wesseling

Fondatatore

Testing.Agency e Online Dialogue

Sicuramente uno dei più noti esperti europei di Conversion Rate Optimization, ha fondato Testing.Agency e Online Dialogue (che ha clienti del calibro di Booking.com o ABN AMRO e ha vinto più premi nella storia dei test A/B su WhichTestWon di chiunque altro). Ha anche creato il blog olandese più visitato su Analytics e CRO (webanalisten.nl), organizza molti eventi (Conversion Hotel, Online Optimizers Meetup, etc.) e parla regolarmente in numerosi eventi internazionali.


Matteo Zambon

Matteo Zambon

Partner

In Risalto

Amministratore di In Risalto e fondatore di Tag Manager Italia il primo progetto italiano di training su Google Tag Manager, Matteo Zambon ha oltre dieci anni di esperienza come web developer senior, ai quali affianca una forte specializzazione in ambito SEM e SEO, con certificazione Google Partners e Google Analytics.

Rising Star nella sezione Analytics della Community di Google Italia, ha ideato e sviluppato diversi progetti strutturati di system integration, tra cui “IRMA” – il primo servizio pubblico in Italia di prenotazione mezzi per il trasporto pubblico a chiamata via SMS. Grande appassionato di Google Tag Manager, si occupa dell’implementazione di strategie digitali strutturate, dove è necessaria l’unione di competenze SEO/SEM e di sviluppo “full-stack” di software web.

É autore del primo libro in italiano su GTM ("Google Tag Manager per principianti"), di cui è uscita recentemente anche l’edizione in lingua inglese. Partecipa come relatore ai principali eventi di web marketing italiani; il suo speech all’ADworld Experience 2016 è risultato il secondo classificato assoluto
per gradimento da parte dei partecipanti.


Paolo Zanzottera

Paolo Zanzottera

Co-Founder

Appocrate.it

He started to work as a SEO in the 1998 during his studies at university and he began to “consume” log data to create web analytics reports. In 2000 he got his degree at Bocconi University in economics with the thesis “Consumer protection in ecommerce”, working on that topic with an internship in the European Commission in Brussels. He came back to Italy at the end of the 2001 and he founded a web agency: Bizonweb. Since 2007 Paolo is the CEO of ShinyStat: a digital analytics platform, certified provider for Audiweb. He led directly the R&D to develop Video Analytics in 2009 and App Analytics in 2011. In 2013 co-founded the Italian company Appocrate: an e-health start-up with a focus on mobile devices. Paolo loves know-how exchange: he enjoys speaking when invited by universities and public and private organizations. In 2014 he published a book with Hoepli “How to earn money with App” as he’s working for many years in the App development and marketing.

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