Gianpaolo became interested in search engines in late nineties and since then has worked on web projects for several large Italian and international companies. He has been a Google Certified Partner since 2005 and in 2012 launched ADworld Experience, one of the most important European events dedicated to Search Engine Advertising. As a natural complement to his SEM skills in 2008 he became interested in User eXperience, and since then has been designing information architectures and performing usability tests on web interfaces. In his spare time he manages sito-Perfetto.it, the first Italian shared E-book about web marketing updated by many well-known Italian Internet professionals.
Digital Analytics Association
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org