Day 1 – Thursday, June 26, 2014
Intro / Welcome
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Keynote
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Sponsor Presentation:
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Track 1:
Session – Advertising Analytics: Best Practices to measure your campaigns
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Keynote:
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Session – How to measure Video: metrics and Video analytics
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Session – The magic world of Facebook Open Graph Data and Twitter Cards: how to obtain more informations from biggest social network
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Session – Which Data Platform to choose for your Advertising Strategy? DSP, DMP, RTB: a guide to survive in acronyms era!
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Day 2 – Friday, June 26, 2014
Keynote:
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Session:
Media Metrics: Metrics for old and new media – How Big Players Measure their Content
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Session – Analyzing Data Across Devices: Multi-screen Analytics
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Analytics and Metrics for SEO after the Not Provided Effect
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Track 2:
Mobile revolution for Local Business: how to measure and to monetize mobile consumer.
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Track 1:
Smart Cities: How Big Data can improve our daily urban life
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Track 2:
Privacy in Italy: how to manage data living “La Dolce Vita”
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App & Store Analytics: how to measure your Application performances and how to improve them
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Closing Session
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