Milan | November 7th, 2016

Day 1 – Thursday June 26th 2014

08:30

Registration

09:15

Intro / Welcome

Paolo Zanzottera, Board Member ShinyStat, CEO, Bizonweb

09:45

Keynote

Jim Sterne, Chairman, Digital Analytics Association

10:45
Coffee Break
11:15

Track 1

Session I – Conversion Optimization

Paolo Zanzottera, Board Member ShinyStat, CEO, Bizonweb

Track 2

Session II – Mobile Analytics

Andrea De Marco, CTO and Research&Development team coordinator , BitBang

Valentina Rampado, Web Analyst, Leroy Merlin

12:00
Room Change
12:05

Track 1

Session I – Advertising Analytics: Best Practices to measure your campaigns

Francesco Tinti, Owner, Active Mind

Track 2

Session II – Social Media Analytics

Moderatore:

Miriam Bertoli, Web Marketing Consultant, www.miriambertoli.com


Paolo Ratto, Online Communication Consultant & Trainer, Il blog di Paolo Ratto

Claudio Gagliardini, Webmarketing Specialist, Seidigitale.com

Riccardo Scandellari , Founder, NetPropaganda

12:45
Lunch
14:00

Keynote

James G. Robinson, Director, News Analytics, The New York Times

15:00

Session

Media Metrics: Metrics for old and new media – How Big Players Measure their Content

James G. Robinson, Director, News Analytics, The New York Times

Marcello Miradoli, Digital Department Director , Wolters Kluwer Italia

Luca De Dominicis , Direttore Marketing Spe , Gruppo Monrif

16:00

Break

16:25
Room Change
16:30

Track 1

Session I – The magic world of Facebook Open Graph Data and Twitter Cards: how to obtain more informations from biggest social network

Andrea Cerri, Group Digital Comunication Manager, BTicino

Track 2

Session II – Data to Clusters of People for your Advertising Strategy! Best practices to manage Data with DMP, DSP

Tommaso Galli, Managing Director InTarget Intelligence, InTarget Group

17:15
Room Change
17:20

Track 1

Session I – Attribution & Omnichannell Analytics

Russell McAthy, Director of Strategy, BlueGlass Interactive

Track 2

Session II – Measure to sell: E-commerce Analytics

Enrico Pavan, Digital Analytics Manager, TSW Strategies

Giovanni Cappellotto, eCommerce Consultant & Web Marketer,


Day 2 – Friday June 27th 2014

08:30

Registration

09:30

Keynote

Neil Patel, Co-founder, Crazy Egg

10:25
Room Change
10:30

Track 1

Session I – How to measure video: metrics and video analytics

Andrea Portante D’Alessandro, Marketing and Commercial Director, RAI Net

Anna Covone , Video Strategist,

Track 2

Session II – Analytics is so Fashion

Moderatore:

Alberto D’Ottavi, Digital innovation,


Jarvis Macchi, Digital Communication Consultant,

Federico Calore, Sr. Web Analyst, Nike

Marco Serpilli, Founder, Warda

11:15
Coffee Break
11:30

Track 1

Session I – Travel Analytics: how to measure and influence effectively the online booking process

Gian Caprini, Global Senior Consultant, Digital Marketing, Expedia

Giacomo Capra, Head of Digital , fullPlan – Gruppo FullSix

Track 2

Case Study – Mail marketing Analytics

Elisa De Portu, Marketing Manager, Diennea – Magnews

Luca Visone , Head of Web & New Media, Medici Senza Frontiere

12:15
Room Change
12:20

Track 1

Session I – App & Store Analytics: how to measure your Application performances and how to improve them

Dario Melpignano, CEO, Neosperience

Track 2

Session II – Analytics per il B2B

Valeria Severini, CEO, Freedata Labs

13:00
Lunch
14:15

Keynote

Julius van de Laar, Digital Media Strategist & Campaigns Consultant, van de Laar | Campaigning

15:15
Room Change
15:20

Track 1

Session I – Smart Cities: How Big Data can improve our daily urban life

Monia Spinelli, Sr. BI Consultant & Social Media Specialist, Stati Generali dell’innovazione

Fabiano Lazzarini , Media e Strategy Manager , Casa.it

Track 2

Session II – Privacy in Italy: how to manage data living “La Dolce Vita”

Girolamo De Rada, Avvocato, Studio Legale De Rada

Fabio Bistoncini , Founder, Fb & Associati

16:00

Break

16:30

Track 1

Session I – Analytics and Metrics for SEO after the Not Provided Effect

Moderatore:

Sean Carlos, President, Antezeta


Giorgio Taverniti, Founder, GT Idea

Lisa Guerrini, SEO Strategist,

Track 2

Session II – Mobile revolution for Local Business: how to measure and to monetize mobile consumer.

Stefania Di Serio, Presidente, Commissione Internazionale IT&Innovation – UITP

Sara Pupin, Responsabile Comunicazione/Marketing , Zodio Italia

17:10
Room Change
17:15

Closing Session

Jim Sterne, Chairman, Digital Analytics Association

Paolo Zanzottera, Board Member ShinyStat, CEO, Bizonweb

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