Milan | November 14-15, 2017

1° Giornata, 14 novembre 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

Founder, ADworld Experience
Chairman, eMetrics Milan

Online Marketing Pioneer & Best-Selling Author
Eisenberg LLC

10:00

Morning Sessions

Analytics – Analytics Hacks

Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential

Enterprise Campaign Manager
97th Floor

Marketing strategist
uLab

CRO – CRO Tools

Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

Head of Product
VWO

CEO & Founder
Omniconvert

Analytics – Analytics Hacks

Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential

Enterprise Campaign Manager
97th Floor

Marketing strategist
uLab


CRO – CRO Tools

Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

Head of Product
VWO

CEO & Founder
Omniconvert

11:15

Refreshments & Expo Hall Time

11:30

Mid Day Sessions

Analytics – Tag Manager & PRO Tools

Data management possibilities offered by Tag Manager and other professional tools.

Co-founder
Bytek Marketing

Bytek Marketing

Partner
In Risalto

CRO – Small Businesses CRO

Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

Chief Consultant
Binary Bear

Web Marketer & Digital Strategist
Secret Key

Analytics – Tag Manager & PRO Tools

Data management possibilities offered by Tag Manager and other professional tools.

Co-founder
Bytek Marketing

Bytek Marketing

Partner
In Risalto


CRO – Small Businesses CRO

Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

Chief Consultant
Binary Bear

Web Marketer & Digital Strategist
Secret Key

12:45

Lunch & Expo Hall Time

14:00

Master Class: Anatomy of a Landing Page

Online Marketing Pioneer & Best-Selling Author
Eisenberg LLC

SEO, Online Marketing, and Digital Publisher
Fazillion

Founder and Managing Director
iPullRank

15:30

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Analytics – Data Visualization

Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.

Analytics Advocate
Google

Enterprise Campaign Manager
Anicca Digital

CRO – CRO Tips

Set your company to Conversion Rate Optimization ready.

Chairman
Digital Analytics Association

Associate Analytics Lead
Merkle | Periscopix

Specialising in Digital Marketing
Merkle | Periscopix

Analytics – Data Visualization

Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.

Analytics Advocate
Google

Enterprise Campaign Manager
Anicca Digital


CRO – CRO Tips

Set your company to Conversion Rate Optimization ready.

Chairman
Digital Analytics Association

Associate Analytics Lead
Merkle | Periscopix

Specialising in Digital Marketing
Merkle | Periscopix

17:15

IT Search Awards

Co-fondatore and COO
SMFB Engineed

Founder and Managing Director
iPullRank

18:15

Closing

20:00

After Dark

2° Giornata, 15 novembre 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

Global Lead, Optimization Strategy
Optimizely

10:00

Morning Sessions

Analytics – The future of data analysis

Where are analytics going in the next months/years? All the latest news about Big G work in progress & future enhancements of the main data management platforms.

Analytics Advocate
Google

Strategist
Blogmeter

CRO – Persuasion Psychology

CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

CRO Specialist
AGConsult

Consulente di marketing
Futura Immagine

Analytics – The future of data analysis

Where are analytics going in the next months/years? All the latest news about Big G work in progress & future enhancements of the main data management platforms.

Analytics Advocate
Google

Strategist
Blogmeter


CRO – Persuasion Psychology

CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

CRO Specialist
AGConsult

Consulente di marketing
Futura Immagine

11:15

Refreshments & Expo Hall Time

11:30

Mid Day Sessions

Analytics – Ecommerce Analytics

If Analytics are the backbone of every successful web project, they are absolutely vital to e-commerce projects. In these sessions we will see professional merchants sharing their best practices.

Head of SEO
Reprise Media Italy

CRO – Measuring UX

User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

Project Leader
Telemaco

CEO & Founder
Flat 101

Analytics – Ecommerce Analytics

If Analytics are the backbone of every successful web project, they are absolutely vital to e-commerce projects. In these sessions we will see professional merchants sharing their best practices.

Head of SEO
Reprise Media Italy


CRO – Measuring UX

User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

Project Leader
Telemaco

CEO & Founder
Flat 101

12:45

Lunch & Expo Hall Time

14:15

Master Classes

Analytics Advocate
Google

15:45

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Analytics – PRO Tips

If using analytics like a professional has always been your secret dream, you definitely need to attend these sessions.

Digital Marketing Consultant & Analyst
Altura Labs

Digital Marketing
Intera

CRO – Neuromarketing & Surroundings

Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

Web Marketing Manager – CRO and Neuromarketing Specialist
Pronesis

Vicepresidente
Ainem (Associazione Italiana di Neuromarketing)

Analytics – PRO Tips

If using analytics like a professional has always been your secret dream, you definitely need to attend these sessions.

Digital Marketing Consultant & Analyst
Altura Labs

Digital Marketing
Intera


CRO – Neuromarketing & Surroundings

Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

Web Marketing Manager – CRO and Neuromarketing Specialist
Pronesis

Vicepresidente
Ainem (Associazione Italiana di Neuromarketing)

17:15

Masterclass

Founder
WordStream

18:00

Closing

Fiera Milano Media reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

We use cookies to provide you with the best possible experience on our website. By utilising our website you agree to the placement of cookies on your device. Find out more