Milan | November 14-15, 2017

1° Giornata, 14 novembre 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

Founder, ADworld Experience
Chairman, eMetrics Milan

Online Marketing Pioneer & Best-Selling Author
Eisenberg LLC

10:00

Refreshments & Expo Hall Time

10:30

Morning Sessions

Analytics – Analytics Hacks

Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential

Imaginars

Enterprise Campaign Manager
97th Floor

Imprenditore, marketing analytics specialist
Onmarketing.me

CRO – CRO Tools

Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

Founder, Analyst & CRO
Analytics Boosters

Head of Product
VWO

CEO & Founder
Omniconvert

Analytics – Analytics Hacks

Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential

Imaginars

Enterprise Campaign Manager
97th Floor

Imprenditore, marketing analytics specialist
Onmarketing.me


CRO – CRO Tools

Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

Founder, Analyst & CRO
Analytics Boosters

Head of Product
VWO

CEO & Founder
Omniconvert

11:45

Refreshments & Expo Hall Time

12:00

Mid Day Sessions

Analytics – Tag Manager & PRO Tools

Data management possibilities offered by Tag Manager and other professional tools.

Cofounder
AP Consulting

Co-founder
Bytek Marketing

Bytek Marketing

Partner
In Risalto

CRO – Small Businesses CRO

Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

Head of Seo
Triboo Digitale

Chief Consultant
Binary Bear

Web Marketer & Digital Strategist
Secret Key

Analytics – Tag Manager & PRO Tools

Data management possibilities offered by Tag Manager and other professional tools.

Cofounder
AP Consulting

Co-founder
Bytek Marketing

Bytek Marketing

Partner
In Risalto


CRO – Small Businesses CRO

Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

Head of Seo
Triboo Digitale

Chief Consultant
Binary Bear

Web Marketer & Digital Strategist
Secret Key

13:15

Lunch & Expo Hall Time

14:15

Master Class: Anatomy of a Landing Page

Online Marketing Pioneer & Best-Selling Author
Eisenberg LLC

SEO, Online Marketing, and Digital Publisher
Fazillion

Founder and Managing Director
iPullRank

15:45

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Analytics – Data Visualization

Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.

Digital Strategist and Owner
Performance Based IT

Analytics Advocate
Google

Enterprise Campaign Manager
Anicca Digital

CRO – CRO Tips

Set your company to Conversion Rate Optimization ready.

Consulente Web Design, Web Marketing e WordPress

Chairman
Digital Analytics Association

Associate Analytics Lead
Merkle | Periscopix

Specialising in Digital Marketing
Merkle | Periscopix

Analytics – Data Visualization

Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.

Digital Strategist and Owner
Performance Based IT

Analytics Advocate
Google

Enterprise Campaign Manager
Anicca Digital


CRO – CRO Tips

Set your company to Conversion Rate Optimization ready.

Consulente Web Design, Web Marketing e WordPress

Chairman
Digital Analytics Association

Associate Analytics Lead
Merkle | Periscopix

Specialising in Digital Marketing
Merkle | Periscopix

17:15

First Day Roundup

Co-fondatore and COO
SMFB Engineed

Founder and Managing Director
iPullRank

18:15

Closing

20:00

After Dark

2° Giornata, 15 novembre 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

Global Head of Strategy
Optimizely

10:00

Refreshments & Expo Hall Time

10:30

Morning Sessions

Analytics – The future of data analysis

Where are analytics going in the next months/years? All the latest news about Big G work in progress & future enhancements of the main data management platforms.

CEO
Testa Digital Hub

Analytics Advocate
Google

Strategist
Blogmeter

CRO – Persuasion Psychology

CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

Digital Strategist and Owner
Performance Based IT

CRO Specialist
AGConsult

Consulente di marketing
Futura Immagine

Analytics – The future of data analysis

Where are analytics going in the next months/years? All the latest news about Big G work in progress & future enhancements of the main data management platforms.

CEO
Testa Digital Hub

Analytics Advocate
Google

Strategist
Blogmeter


CRO – Persuasion Psychology

CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

Digital Strategist and Owner
Performance Based IT

CRO Specialist
AGConsult

Consulente di marketing
Futura Immagine

11:45

Refreshments & Expo Hall Time

12:00

Mid Day Sessions

Analytics – Ecommerce Analytics

If Analytics are the backbone of every successful web project, they are absolutely vital to e-commerce projects. In these sessions we will see professional merchants sharing their best practices.

Cofounder
AP Consulting

Head of SEO
Reprise Media Italy

Digital Strategist and Owner
Performance Based IT

CRO – Measuring UX

User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

Head of Seo
Triboo Digitale

Project Leader
Telemaco

CEO & Founder
Flat 101

Analytics – Ecommerce Analytics

If Analytics are the backbone of every successful web project, they are absolutely vital to e-commerce projects. In these sessions we will see professional merchants sharing their best practices.

Cofounder
AP Consulting

Head of SEO
Reprise Media Italy

Digital Strategist and Owner
Performance Based IT


CRO – Measuring UX

User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

Head of Seo
Triboo Digitale

Project Leader
Telemaco

CEO & Founder
Flat 101

12:45

Lunch & Expo Hall Time

14:15

Master Classes

Analytics Advocate
Google

15:45

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Analytics – PRO Tips

If using analytics like a professional has always been your secret dream, you definitely need to attend these sessions.

Head of Digital Consulting
DataBeat

Digital Marketing Consultant & Analyst
Altura Labs

Digital Marketing
Intera

CRO – Neuromarketing & Surroundings

Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

Consulente Web Design, Web Marketing e WordPress

Web Marketing Manager – CRO and Neuromarketing Specialist
Pronesis

Vicepresidente
Ainem (Associazione Italiana di Neuromarketing)

Analytics – PRO Tips

If using analytics like a professional has always been your secret dream, you definitely need to attend these sessions.

Head of Digital Consulting
DataBeat

Digital Marketing Consultant & Analyst
Altura Labs

Digital Marketing
Intera


CRO – Neuromarketing & Surroundings

Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

Consulente Web Design, Web Marketing e WordPress

Web Marketing Manager – CRO and Neuromarketing Specialist
Pronesis

Vicepresidente
Ainem (Associazione Italiana di Neuromarketing)

17:15

Masterclass

Founder
WordStream

18:00

Closing

Fiera Milano Media reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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